CALIFORNIA · LIFE AND ANNUITY IMO

Carrier access for California life and annuity agents

Brokers Alliance is a family-owned, independent insurance marketing organization that has helped life and annuity agents get contracted with top carriers since 1982. If you write in California, we give you carrier access, case-design and underwriting support, and the technology to grow your book.

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01 · THE MARKET

Selling life and annuities in California

California is the largest life and annuity market in the country, and index annuity and IUL volume is significant. It also carries its own rules, so knowing the ground you are writing on matters.

Largest life and annuity market in the country Significant index annuity and IUL volume Best-interest annuity rules plus NAIC alignment 8-hour annuity training requirement

To write business in California you need an active producer license issued by the California Department of Insurance. Once you are licensed, Brokers Alliance gets you appointed with the carriers that write in California and matches you to the products that fit your clients.

02 · WHAT YOU GET

What Brokers Alliance gives California agents

One relationship, full back-office support, and no fees to you.

CA Contracting with dozens of carriers

Get appointed with dozens of life and annuity carriers that write in California, all through one relationship.

UW Case design and underwriting advocacy

We help design the case and advocate through underwriting so more of your California business gets placed.

MA The myAdvisorCloud platform

E-app, illustrations, and pipeline tracking in one agent platform.

82 A proven back office

A back office that has handled carrier appointments since 1982. No fees to you.

03 · GET STARTED

How to get started in California

Four steps from licensed to writing business.

01 Confirm your license

Confirm your active California producer license with the California Department of Insurance.

02 Start your contracting

Start your contracting with Brokers Alliance.

03 We submit and track

We submit and track your carrier appointments.

04 Begin writing

You begin writing California business with full back-office support.

04 · FAQ

Frequently asked questions

The questions California producers ask us most.

Q Do I need a California license to contract?

Yes. You need an active California life producer license, and for annuities the appropriate line, issued by the California Department of Insurance. If you are licensed in California we can get you appointed with carriers that write there. We can also help you add California as a non-resident state.

Q Which carriers can I write in California?

Carrier and product availability varies by state. Through Brokers Alliance you can get appointed with dozens of life and annuity carriers that write in California. Our contracting team confirms which products are available to you in California before you write.

Q Is there an annuity training requirement in California?

Most states, including California, require a one-time annuity training course plus carrier product-specific training before you can sell annuities, under the NAIC suitability framework. Check current requirements with the California Department of Insurance, and we will tell you what each carrier expects.

Q Does it cost anything to contract?

No. There are no fees to you.

Ready to write California business?

Confirm your California license, start your contracting with Brokers Alliance, and begin writing with full back-office support. No fees to you. Call (866) 872-9394 or get contracted online.

Get contracted