LIFE AND ANNUITY IMO FOR NEW YORK AGENTS

Carrier access and back-office support for New York producers

Brokers Alliance is a family-owned, independent insurance marketing organization that has helped life and annuity agents get contracted with top carriers since 1982. If you write business in New York, we give you carrier access, case-design and underwriting support, and the technology to grow your book.

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01 · SELLING IN NEW YORK

New York is a different market

New York operates under Regulation 187, its own best-interest standard that predates and is stricter than the NAIC model. Most carriers sell through New York specific subsidiaries, so product availability is narrower and carrier selection matters more here than anywhere else. Once you are licensed, we get you appointed with the carriers that write in New York and match you to the products that fit your clients.

Regulation 187 best-interest standard New York specific carrier subsidiaries Licensed through the NY Department of Financial Services Independently owned since 1982

02 · WHAT YOU GET

What Brokers Alliance gives New York agents

One relationship covers contracting, case support, and the platform you run your business on.

CA Carrier access through one relationship

Contracting with dozens of life and annuity carriers that write in New York, handled through a single point of contact.

UW Case design and underwriting advocacy

We work your cases so more of your New York business gets placed.

MC The myAdvisorCloud platform

E-app, illustrations, and pipeline tracking in one agent workspace.

BO A back office built for appointments

A team that has handled carrier appointments since 1982. No fees to you.

03 · GETTING STARTED

How to start writing in New York

Four steps from license to first case, with full back-office support the whole way.

1 Confirm your license

Verify your active New York producer license with the New York Department of Financial Services.

2 Start your contracting

Begin contracting with Brokers Alliance.

3 We submit and track appointments

We submit your carrier appointments and track them through to approval.

4 You begin writing business

Start writing New York business with full back-office support behind you.

04 · QUESTIONS

Frequently asked questions

The things New York agents ask most before they contract.

Do I need a New York insurance license to contract through Brokers Alliance?

Yes. You need an active New York life producer license, plus the appropriate line for annuities, issued by the New York Department of Financial Services. If you are already licensed in New York, we can get you appointed with carriers that write there. We can also help you add New York as a non-resident state.

Which carriers can I write in New York?

Carrier and product availability varies by state. Through Brokers Alliance you can get appointed with dozens of life and annuity carriers that write in New York. Our contracting team confirms which products are available to you in New York before you write.

Is there an annuity training requirement in New York?

Most states, including New York, require a one-time annuity training course plus carrier product-specific training before you can sell annuities, under the NAIC suitability framework. Check current requirements with the New York Department of Financial Services, and we will tell you what each carrier expects.

What does it cost?

No fees to you. You keep your relationship with Brokers Alliance and the full back office at no cost.

Ready to write in New York?

Confirm your New York license, start your contracting, and let us handle the carrier appointments. Call (866) 872-9394 or get contracted online.

Get contracted